Postcards from State of the Nation 2025
State of the Nation 2025 in Toronto was more than just a conference; it was a real-time glimpse into the future of Canadian digital advertising. Here’s a look at the pivotal conversations and insider insights.
The Citizen-Consumer Mindset: Why Values, Trust, and Price All Matter Now
At a time when economic anxiety runs high and public trust runs low, consumer behaviour is evolving in ways that are deeply emotional, values-driven, and—increasingly—political.
Trump Tariff Announcement & Implications for Canada’s Digital Advertising Ecosystem
Yesterday, the White House announced the dreaded new round of tariffs which were framed as retaliatory and strategic responses to what the U.S. deems “unfair” trade practices from a range […]