Non-Fungible Facts on NFTs for Digital Advertising
Non-Fungible Tokens (NFTs) are starting to get a lot of attention in the world of content and not surprisingly, it has cascaded into our digital advertising universe as a potential […]
IAB Tech Lab Launches New Security Protocols and Paves the way for Contextual CTV
Hot out of the IAB Tech Lab are two important new initiatives designed to make the digital ecosystem more seamless, transparent, and secure. ads.cert 2.0, an initiative that uses cryptographic technologies to secure transactions end-to-end and […]
The New Order of the CTV Supply Chain Authorize. Authenticate. Verify.
As media dollars in North America begin to shift to Connected TV, securing the CTV supply chain has become top of mind. The Tech Lab has already extended several of […]
Get the Facts: Non-Human Traffic
Non-human, or illegitimate traffic, has an impact on all stakeholders in our industry – advertisers, agencies, and publishers. Not only can budgets be wasted but it can also affect important […]
Non-Human Traffic & Illegitimate Bots
IAB Canada is raising attention to the issue of non-human traffic: meaning illegitimate ‘Bots’, being counted as actual traffic. Legitimate Bots exist to perform helpful functions, are well known and […]