Tag: gaming

Gaming Is a Full-Funnel Strategy

Key Insights from Dentsu’s Global Report and IAB’s Measurement Framework Signal a Turning Point in Gaming Advertising for Brands 

CES 2025: Ushering in the age of hyper-personalization IAB Canada’s Sonia Carreno

This article, originally published in Campaign Magazine, features IAB Canada’s Sonia Carreno as she shares some of her marketing-related takeaways from this year's Consumer Electronics Show.

Heard at IAB Canada GameFest “Everyone is a Gamer, from Aunt Sally to Grandma Judy” 

Booming In-Game Advertising Market Offers Rich Opportunities for Canadian Brands

Canada's in-game advertising industry is experiencing rapid growth, offering marketers a unique channel to reach enormous and captivated audiences. Industry figures underscore this trend, with the market projected to generate US$1.45bn in revenue by 2024 and grow steadily until 2029, presenting rich opportunities for brands across Canada. 

iGaming Ontario Turns One – The Province Got You a Thriving Market & Proposed Amendments to AGCO Standards

The Big Gamification in Canada