Winning the Infinite Customer Journey: 3 Must-Haves for Canadian Marketers
The traditional customer journey—a predictable, linear path from awareness to purchase—is a relic. Today’s Canadian consumer engages in a complex, multi-faceted journey that involves searching, streaming, scrolling, and shopping across countless touchpoints, often simultaneously. In fact, every day, consumers interact with around 130 mobile touchpoints.
How to Connect with Digitally Savvy Newcomers
From cars and furniture to bank accounts and mobile phones, newcomers are making significant purchases as they settle into Canada. This presents a valuable opportunity for brands to connect with these new customers online.
Data Night Toronto Insights – What’s Next for Google & the Cookie Phase-Out?
In a lively fireside chat during IAB Canada’s Data Night Toronto: New Frontiers of Addressability, Sonia Carreno, President of IAB Canada and Trevor Cresswell Strategic Partner Manager, Industry Relations at Google, dug into one of the most talked about topics in digital advertising: the future of addressability in a world of diminished but lingering third-party cookies.
The Cookie Lives On
Google has made a dramatic U-turn on its plan to phase out third-party cookies. Instead of eliminating 3rd-party cookies, they have decided to introduce a new Chrome feature designed to give users more control over their browsing and privacy settings.
Exclusive Insights from State of the Nation 2024 – Sandbox Testing
The recent IAB Canada’s State of the Nation 2024 event in Toronto took on a critical issue in the advertising industry – the phase-out of third-party cookies by Google Chrome, slated for Q1 2025.
Sandbox Cordoned Off Until 2025
Google has announced further delays in the deprecation of third-party cookies and will not be moving forward until early 2025.
IAB Advances Privacy-focused Initiatives with Generous Industry Donations
This week, IAB Tech Lab announced two key developments in the race towards cookie independence which has already kicked off this year. The first is Index Exchange’s contribution of the […]
Platforms Taking Big Steps to Protect Youth Online
With both federal and provincial policy makers demanding increased youth privacy protection, it should be no surprise that pre-emptive changes are being made by the world’s largest platforms ahead of […]
The Industry Gets a Cookie Break
Big news out of the Google Sandbox today with their announcement to delay Chrome’s cookie-blocking privacy plan until late 2023. Chromes Privacy Engineering Director, Vinay Goel wrote in his early […]
Google’s Critical Announcement Sets Path to Crack Cookieless Addressability
This week, Google announced that in late 2022, when Chrome begins to block third-party cookies, it will be operating exclusively on Privacy Sandbox’s anonymized audience cohorts. More specifically, Google will not be […]