google Archives - IAB Canada

October 30, 2025

Winning the Infinite Customer Journey: 3 Must-Haves for Canadian Marketers

The traditional customer journey—a predictable, linear path from awareness to purchase—is a relic. Today's Canadian consumer engages in a complex, multi-faceted journey that involves searching, streaming, scrolling, and shopping across countless touchpoints, often simultaneously. In fact, every day, consumers interact with around 130 mobile touchpoints.

November 28, 2024

How to Connect with Digitally Savvy Newcomers

From cars and furniture to bank accounts and mobile phones, newcomers are making significant purchases as they settle into Canada. This presents a valuable opportunity for brands to connect with these new customers online.

October 3, 2024

Data Night Toronto Insights – What’s Next for Google & the Cookie Phase-Out?

In a lively fireside chat during IAB Canada’s Data Night Toronto: New Frontiers of Addressability, Sonia Carreno, President of IAB Canada and Trevor Cresswell Strategic Partner Manager, Industry Relations at Google, dug into one of the most talked about topics in digital advertising: the future of addressability in a world of diminished but lingering third-party cookies.

July 22, 2024

The Cookie Lives On

Google has made a dramatic U-turn on its plan to phase out third-party cookies. Instead of eliminating 3rd-party cookies, they have decided to introduce a new Chrome feature designed to give users more control over their browsing and privacy settings.

June 19, 2024

Exclusive Insights from State of the Nation 2024 – Sandbox Testing

The recent IAB Canada's State of the Nation 2024 event in Toronto took on a critical issue in the advertising industry - the phase-out of third-party cookies by Google Chrome, slated for Q1 2025.