This Is the One You’ll Want to Be in the Room For: The Future of Selling Media
On November 18th, IAB Canada is teaming up with Dale Carnegie for an exclusive, unplugged seminar that will reignite the spark in Canada’s media sales community.
Digital Advertising Poised to Surpass $21 Billion in 2025: IAB Canada Forecasts Continued Growth Amid Industry Transformation
IAB Canada’s latest Internet Advertising Revenue Survey and Forecast projects another year of solid growth for the Canadian digital advertising market — with revenues expected to reach $21.2 billion in 2025, up from $18.2 billion in 2024.
IAB Canada Releases AI Use Cases for Digital Advertising
IAB Canada launches the AI Use-Case Map, a practical guide to help teams move from hype to hands-on results.
IAB Canada’s Data Night: Industry Gets Real on Premium Video
IAB Canada’s Data Night in Toronto was electric. Data Night once again proved why it’s become the gathering place for Canada’s digital media leaders.
IAB Canada Launches ‘Digital Means Business’ to Power the Engine of Canada’s Economy
IAB Canada has launched Digital Means Business, a national hub offering resources, training and access to Canadian media platforms to help small businesses unlock measurable growth and compete globally through digital advertising.
IAB Canada’s 2025 Winning Holiday Advertising Check List
Fresh from IAB Canada’s Holiday Advertising Skills Lab, the 2025 Winning Holiday Advertising Checklist urges planners to think season-long including Q5, meet shoppers online and in-store, leverage premium CTV for scale, create authentically for Canada’s diversity, and prove incremental lift with baked-in measurement.
IAB Canada Mid-Year Recap
As the industry heads into a well-earned summer break, IAB Canada reflects on a year marked by remarkable momentum.
IAB Canada Summer Policy Round-Up
As Summer approaches, IAB Canada is pleased to share a snapshot of our latest advocacy work across the digital advertising and media landscape.
Canada to Rescind Digital Services Tax: A Positive Turn for Trade and Cooperation
In a significant reversal announced late Sunday, the Government of Canada has confirmed it will rescind the Digital Services Tax (DST) that was set to take effect Monday. This development […]
Celebrating Canada
To mark Canada Day, we’re celebrating with a bold visual look at Canadian innovations that shape the future of digital media and advertising.