New Industry Framework Sets Standard for AI Transparency in Advertising
The Interactive Advertising Bureau (IAB) has released its first AI Transparency and Disclosure Framework to guide responsible use of generative AI in advertising.
Setting a New Global Standard: IAB Launches Cross-Industry Attention Measurement Framework
IAB has introduced a new global attention measurement framework, developed with the MRC and CIMM, that brings long-needed clarity to how attention should be defined, validated, and applied across the industry. The new guidelines and marketer playbook give brands, agencies, publishers, and platforms a shared language and practical direction for using attention as a meaningful input alongside delivery and outcome metrics. IAB Canada is proud to support this work as our market moves toward more transparent, accountable, and future-ready measurement practices.
Interactive Audio Is Here. Is Your Brand Ready to Talk Back?
Voice-enabled AI is reshaping how people search, shop, and engage with media. Audio is emerging as the most natural interface for this shift. The new IAB Global report, Advertising’s Interactive Audio Future (October 2025), offers a timely look at how conversational technology is creating new marketing opportunities.
Gaming Is a Full-Funnel Strategy
Key Insights from Dentsu’s Global Report and IAB’s Measurement Framework Signal a Turning Point in Gaming Advertising for Brands
What CMOs Need to Know – Notes from the IAB ALM Insights Vault
At IAB ALM last week, IAB’s VP, Measurement, Addressability & Data Center Angelina Eng sat with Randy Browning, President of Night Market.
It Starts Here – Key Takeaways from the Agenda-Setting IAB ALM 2025 for Canada
The digital media landscape is evolving at a breakneck pace, and if one thing is clear, it’s that staying open—to innovation, competition, and consumer needs—is critical for long-term success. The […]
Gold Medal to IAB for Simplifying Cross Jurisdictional Privacy Requirements
A recap of IAB Canada’s “Privacy Laws & Digital Advertising: Multi-jurisdictional Overview and Implications” webinar Earlier today we hosted a virtual discussion with over 300 Canadian privacy professionals where we […]
Making Sense of the Privacy Patchwork – IAB’s Cross-Jurisdictional Analysis
IAB gathered over 150 legal experts from eleven jurisdictions around the globe to examine how jurisdiction-specific privacy laws apply to the digital advertising industry. This team of privacy rock stars […]