Yahoo Identity Solutions Prepare Advertisers for Cookie Independence
Another DSP has stepped forward with solutions to help navigate cookie independence. Yahoo recently announced an expansion of its Identity Solutions product suite to include identity testing capabilities directly integrated […]
IAB Tech Lab Releases Critical Identity Standards for the Supply Chain
Transparency continues to rule the day at IAB Tech Lab. As the industry readies for a world without third party identifiers a new critical framework has been released to lend […]