Heard at IAB Canada GameFest “Everyone is a Gamer, from Aunt Sally to Grandma Judy”
IAB Canada’s recent Data Night entitled “GameFest” brought together industry leader Deborah Gurofsky, Vice President of Partnerships at Media Pulse and Sonia Carreno, President of IAB Canada, for a fascinating […]
Booming In-Game Advertising Market Offers Rich Opportunities for Canadian Brands
Canada’s in-game advertising industry is experiencing rapid growth, offering marketers a unique channel to reach enormous and captivated audiences. Industry figures underscore this trend, with the market projected to generate US$1.45bn in revenue by 2024 and grow steadily until 2029, presenting rich opportunities for brands across Canada.
IAB Releases Measurement Guidelines for In-Gaming Advertising
This week, the IAB Intrinsic In-Game Measurement Task Force, led by a joint effort between IAB, the IAB Tech Lab and the Media Rating Council (MRC), released measurement guidelines for […]