Canada’s Creator Economy: From Side Hustle to Structural Force
Content creators are increasingly operating as full-fledged media publishers – building audiences, distributing content, and shaping public discourse.
Putting Creators at the Center of Your Marketing Strategy
In the past year, the creator economy has leapt into the mainstream. Influencer marketing budgets are on track to grow by 14 percent in 2025, pushing total spend above $9 billion.
Creative Bravery: The Mindset Brands and Marketers Need in 2024 According to TikTok’s What’s Next in 2024 Trend Report
As we continue to move forward in 2024, brands and marketers seek to be not only relevant but beloved by their audience at every touchpoint, including on digital platforms. TikTok […]
IAB Canada Releases Influencer Barometer Report
IAB Canada’s Branded Content and Social Media Committee discussed a general lack of visibility on the level of investment taking place in Influencer Marketing in Canada. In June 2023, IAB Canada […]