New Ad Formats set to Launch now – Are you Ready? What L.E.A.N ads mean and how implementation might impact you.
Why New Ad Formats? The rise of ad blockers meant that the supply chain had a glaring problem. And it did. Consumers were blocking ads for a variety of reasons, […]
Unpacking the “E” in LEAN Ads
Light Encrypted Ad Choice Supported Non-Intrusive While global stakeholders are working hard to finalize the details behind LEAN, the industry has already embraced the tenants of the four principles designed […]