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Tag: Live Events

The Sound of the Crowd: How Audio Advertising Connects Brands to Live Event Audiences

Audio advertising can help brands connect with audiences around live events, reaching people through the content, communities, and listening moments that reflect what they already care about.
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In the Path of the Crowd: How DOOH Helps Brands Reach Live Event Audiences

Live events create real-world audience signals that DOOH can help advertisers act on. Our latest article looks at how brands can use location, timing, creative flexibility, and local relevance to connect with audiences around concerts, games, festivals, conferences, and other shared moments.
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Corus (NextScreen) | Shark Ninja

Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

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