What the IAB Tech Lab’s Agentic Roadmap Means for the Future of Digital Advertising
Artificial intelligence is already embedded across the digital advertising ecosystem, but the next phase of evolution is moving beyond optimization tools and into agentic systems. These are autonomous software agents that can plan, negotiate, and execute advertising tasks on behalf of buyers and sellers.
Looking Ahead – What 2025 Brings
The digital advertising industry is on the brink of transformative change in 2025, fueled by advancements in artificial intelligence, automation, and a heightened focus on privacy compliance.
IAB Canada Annual 360 Media Survey Delivered
We are happy to announce that, once again, IAB Canada has completed the delivery of the 360 Study for all participating sponsors. Since 2014, we have been conducting this invaluable annual benchmark research […]
Meta-Data Creative Tagging & Diversity in Media Buying – A Cannes Lions Perspective
Cannes Lions 2021 wrapped up last week and the festival was once again, packed with informative content and a spotlight on the world’s most exciting advertising creative. One session that […]