IAB Canada & Dale Carnegie Partner to Rehumanize Media Sales in Canada

IAB Canada partnered with Dale Carnegie Training this month to host a media sales-focused workshop on rehumanizing the media sales experience. The session brought together all levels of sales teams from across the industry for an evening of fun, interaction, and practical professional development.
Rehumanizing Media Sales: Why the Modernized 360 Report Matters More Than Ever

As automation and AI reshape the marketplace, human connection remains essential in media sales. IAB Canada is partnering with Dale Carnegie for a November 18 training session in Toronto that focuses on the relationship and communication skills that help media sellers succeed.