Postcards from State of the Nation 2025
State of the Nation 2025 in Toronto was more than just a conference; it was a real-time glimpse into the future of Canadian digital advertising. Here’s a look at the pivotal conversations and insider insights.
Industry in Sessions – Notes from On-the-Ground
As we settle into the back-to-school season, our industry is also in deep learning mode. Two rising media stars are competing for centre stage in every discussion – both present […]
IAB Canada Launches the Digital Media Directory
IAB Canada announced the release of the Canadian Digital Media Directory at last week’s State of the Nation event. The directory was developed as part of IAB Canada’s ongoing commitment […]
Let’s Change the Topic to Creativity – Cannes Lions Season Kicks Off
Finally, a reprieve from numbers, policy, and plumbing – Cannes Lions season is upon us! The media side of the advertising business rarely has the time to reflect on the […]
IAB Canada Releases 2022 Media Inflation Report
After several years of uncertainty about the impact of global affairs on our industry, IAB Canada released The Media Inflation 2022 Report to assess the rising costs of media. Sourced […]
The Future is Bright – A Snapshot of the DOOH Opportunity
Digital out of Home (DOOH) is on a major growth trajectory and the future is bright as we head into 2022. So much work has gone on in this space […]