Getting the Full Picture – New Tools to Unearth Audiences on CTV
CTV in Canada is on the rise. Our latest revenue survey showed a conservative estimate of $658M in 2022 and we expect to see continued growth given the steady uptake […]
IAB Canada Releases Influencer Barometer Report
IAB Canada’s Branded Content and Social Media Committee discussed a general lack of visibility on the level of investment taking place in Influencer Marketing in Canada. In June 2023, IAB Canada […]