New Data Challenges Assumptions About Advertising in News
New research from The Globe and Mail and Stagwell shows that news environments deliver stable, engaged audiences and consistently strong ad performance, challenging long-held assumptions about brand safety and effectiveness in news.
Breaking News – The Future of News is Bright
News in Canada and around the world has had an incredible journey in digitization era. From its early adoption of digital channels to produce and distribute relevant content to Canadians, […]
IAB Canada News about our News
In early 2020, IAB Canada shifted its entire communication strategy to serve the industry through the creation of our weekly Our Community Uninterrupted newsletter. We focused on providing our subscribers with rich content and access […]