Privacy Deniers Beware – The Race to Compliance is On
With the Liberal government retaining power, the PIPEDA makeover is sure to stay at the top of the agenda. Meanwhile, Quebec’s new Bill 64 and the ongoing consultations in other provinces to […]
Mastering The Science of Consent
The topic of consent stole the show at this week’s State of the Nation event. Kicking off with a discussion on the rapidly changing landscape, IAB Canada shared the second wave of the iOS 14.5 Opt-in Barometer Report to […]
Objective Number One – Optimization of Opt-Ins
Early results from the launch of Apple’s iOS 14.5 show an upending of media advertising platforms and at IAB Canada, we are concerned that this is just the tip of the […]
The Tip of the Iceberg – Apple launches iOS 14 and throws down the “opt-in” Gauntlet
The sun has officially set on Apple’s IDFA as the tech giant rolled out its latest software update that gives users on mobile devices the option of stopping apps from […]