Moving Towards Media Strategy That Reflects Canada’s Cultural Diversity
According to Statistics Canada, 1 in 5 Canadians are born outside of the country, ranking Canada as the 4th highest immigration country in the world! Understanding cultural diversity within the Canadian landscape has become an important focus for brands as […]
A Bird’s Eye View on Cultural Trends in Everyday Conversations on Twitter
We live in a day and age where consumers have the power to shop anywhere, anytime and to a certain extent, any way they want. Today’s consumer is not only […]
The Canadian Media Supply Chain Gets a Health Check
Highlights from the IAS H2 2020 Media Quality Report Reflecting on an unprecedented year of lockdown with significantly increased screen time generating massive volumes of ad impressions, IAS joined IAB Canada’s […]
IAB Canada News about our News
In early 2020, IAB Canada shifted its entire communication strategy to serve the industry through the creation of our weekly Our Community Uninterrupted newsletter. We focused on providing our subscribers with rich content and access […]