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Tag: privacy sandbox

Data Night Toronto Insights – The Industry Unfazed 

As the fate of third-party cookies remains uncertain, digital advertisers are getting creative. During a recent IAB Canada Data Night panel discussion, industry leaders shared how unfazed they are by cookie uncertainty.
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Data Night Toronto Insights – What’s Next for Google & the Cookie Phase-Out?

In a lively fireside chat during IAB Canada’s Data Night Toronto: New Frontiers of Addressability, Sonia Carreno, President of IAB Canada and Trevor Cresswell Strategic Partner Manager, Industry Relations at Google, dug into one of the most talked about topics in digital advertising: the future of addressability in a world of diminished but lingering third-party cookies.
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The Cookie Lives On 

Google has made a dramatic U-turn on its plan to phase out third-party cookies. Instead of eliminating 3rd-party cookies, they have decided to introduce a new Chrome feature designed to give users more control over their browsing and privacy settings. 
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Exclusive Insights from State of the Nation 2024 – Sandbox Testing

The recent IAB Canada's State of the Nation 2024 event in Toronto took on a critical issue in the advertising industry - the phase-out of third-party cookies by Google Chrome, slated for Q1 2025.
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Google’s Privacy Sandbox Delay: How Advertisers, Agencies & Adtech Can Stay Ahead

Google’s Privacy Sandbox rollout is delayed until early 2025. While the clock’s ticking slower, here’s how advertisers, agencies, and adtech can make the most of this extended timeline.
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Sandbox Cordoned Off Until 2025

Google has announced further delays in the deprecation of third-party cookies and will not be moving forward until early 2025.  
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IAB Tech Lab Updates OpenRTB to Support Privacy Sandbox’s Protected Audience API 

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IAB Canada Hosts Critical Webinar on Google’s Privacy Sandbox to Unpack IAB Tech Lab Feedback  

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IAB Tech Lab Releases Privacy Sandbox Use Case Analysis

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IAB Advances Privacy-focused Initiatives with Generous Industry Donations

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