programmatic Archives

December 12, 2025

IAB Tech Lab Opens Public Comment on New Deals API Specification

IAB Tech Lab has released the Deals API Specification for public comment through January 31, 2026. The Deals API is intended to provide one standardized schema for programmatic deal metadata, so buyers, sellers, and intermediaries can describe and interpret deal terms the same way across platforms.

October 30, 2025

Demystifying Signals

Every ad impression is a data-driven decision made in milliseconds within a fast-paced programmatic ecosystem. Demystifying Signals unpacks the foundational elements that make those decisions possible: the signals flowing through the bid stream.

June 12, 2025

IAB Tech Lab Launches Containerization Project

The IAB Tech Lab has launched a new global initiative aimed at modernizing the infrastructure behind programmatic advertising. The Containerization Project is designed to tackle growing complexity in the supply chain and create a more efficient and scalable framework for real-time bidding (RTB).

May 1, 2025

Enterprise 2025 Barometer – Industry Poised for Growth, With a Call to Clarify “Canadian Media”

At IAB Canada’s Enterprise 2025, digital advertising community gathered to take stock of where the industry is headed—and the latest Barometer Survey confirms a cautious optimism grounded in innovation, investment, and a drive to define a sustainable future for Canadian Media.

March 13, 2025

IAB Tech Lab Expands OpenRTB with Extended Content Identifiers

IAB Tech Lab has announced a significant update to OpenRTB, introducing Extended Content Identifiers (ECI) to enhance transparency and efficiency in programmatic advertising.

November 23, 2022

CTV Should be on Everyone’s List in 2023

September 26, 2022

Future Gazing: The Role of AI in Advertising

November 11, 2021

The Net on Net Zero Carbon Media

March 24, 2016

New Transparency Calculator for Programmatic Buying Released by IAB

November 5, 2013

Tag: programmatic