Digital Rocks for the Canadian Back-to-School Shopper -Vividata reports
Before we turn our attention to the Holiday Shopping season, we wanted to reflect on back-to-school and how digital media is becoming the “it” channel for back-to-school shopping.
A Visual Guide to Get Started with Retail Media
IAB Canada has published a new visual explainer that helps advertisers quickly navigate the fundamentals of Retail Media.
Navigating Retail Media in a Tariff Storm
As geopolitical tensions flare and a renewed U.S.–Canada trade conflict escalates, the retail landscape is bracing for a storm.