Reflections on IAB Canada’s State of the Nation 2024
IAB Canada’s State of the Nation roadshow wrapped up this week. Moving across Toronto, Vancouver, Montreal and Halifax, this coast-to-coast event brought hundreds of Canadian digital media and marketing professionals together to discuss the latest issues, trends and opportunities in the sector.
IAB Canada Releases the Digital Advertising Revenue Report
IAB Canada was pleased to release the 2023 Internet Ad Revenue Survey report this week. The digital advertising industry experienced a year that could best be described as unpredictable. A […]
The Modern TV Advertiser – Following the Audience
On the heels of the 2021 IAB Canada Revenue Survey indicating a steep incline in video ad spending ($1.2B up 20.7%), Comcast has released an insightful report outlining “Actionable Insights […]
Digital Overtakes TV for Largest Share of Ad Spend in Canada
20 years after the first online banner ad runs, digital advertising take the largest share of ad spend. Double digit growth to continue in 2014 with forecast 14% increase. September […]
IAB Canada releases the 2012-13 Internet Advertising Revenue Report
Canadian Internet Ad Revenues exceed 2012 forecast, hitting $3.1 billion, significantly narrowing TV’s lead – $3.4 billion forecast for the Internet in 2013. The Interactive Advertising Bureau of Canada today […]