Seller AND User Defined Audiences Hit the Addressability Stage
The industry is pushing forward on all Addressability fronts. While Google announced the roll out of its highly anticipated control centre for ads, publishers are beginning to implement refined contextual […]
IAB Tech Lab’s First Addressability Specification – Seller Defined Audiences (SDA)
On theme for our upcoming Business of Digital “First Party Reality - The New Rules of Engagement” event on March 30, 2022, IAB Tech Lab has just released a highly anticipated new specification that […]