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Tag: Signals

Demystifying Signals

Every ad impression is a data-driven decision made in milliseconds within a fast-paced programmatic ecosystem. Demystifying Signals unpacks the foundational elements that make those decisions possible: the signals flowing through the bid stream.
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Privacy Regulation Is Reshaping How Data Is Collected

Canada’s private sector has long operated under the Personal Information Protection and Electronic Documents Act (PIPEDA), which enforces ten fair information principles to govern the collection, use, and disclosure of personal information. 
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Weak Signals, Strong Consequences: Why Programmatic Needs a Reset 

In late 2024, IAB Canada identified a brewing issue in the digital advertising ecosystem—one that’s quietly impacting campaign performance, publisher monetization, and buyer accountability: signal strength. 
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Corus (NextScreen) | Shark Ninja

Corus delivered a first-to-market shoppable innovation in Canada that extends brand storytelling through a custom second-screen experience - NextScreen. Built to support Linear, Connected TV, and Web, the format enables audiences to shop, engage, or learn more directly from video creative, reducing friction and helping drive conversion at the moment of inspiration. By combining upper-funnel impact with direct response capability, NextScreen allows brands to connect attribution to specific creative executions, supported by enhanced analytics and creative-level reporting through its custom portal.

Captivate | Dell Product Launch

Dell’s programmatic campaign delivered measurable gains in ad recall (68%), consideration (53%), and customers action (2 in 5). Captivate’s programmatic guarantee capabilities highlights DOOH’s ability to deliver predictable and reportable results. Watch the video here.

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