An Untapped Opportunity: Why Brands Outside of Retail Should Invest in In-Store Audio

In-store audio gives non-retail brands a powerful way to reach focused, high-intent shoppers in a captive environment. With strong brand lift and measurable conversions, it offers a rare full-funnel opportunity right in the aisle.
Humans of Digital – Ryan Fuss on Helping Over Selling, In-Store Innovation and the Future of Retail Audio

Humans of Digital features Ryan Fuss, Chief Revenue Officer, Stingray Advertising
Harmonizing Retail Media – A New Playbook on the Impact of In-Store Audio Advertising in Canada

IAB Canada is proud to unveil the Harmonizing Retail Media: The 2025 In-Store Audio Playbook, a collaborative research initiative with Leger and Stingray Advertising.