Sustainability Archives

November 28, 2024

Unmet Sustainability Standards Leave Ad Inventory on the Table – Key Insights from IAB Canada’s Barometer Report on Sustainable Advertising

The Sustainability Barometer study reveals a critical insight – a third of ad inventory went unsold because of unmet environmental sustainability standards.

October 3, 2024

Your Insights Matter – The Future of Sustainable Advertising

As digital advertising continues to innovate at a fast pace, staying ahead means not only adopting the latest technologies but also ensuring that our actions align with sustainability goals.

September 4, 2024

Things we Need to Know – An Update on IAB Canada Research

IAB Canada has focused on key priority areas to help deliver relevant reporting to the Canadian market.

August 15, 2024

AI Challenges Sustainability

AI continues to be top of mind as a disruptive force to the ad industry as our members test, integrate and evaluate its impact to the value chain. It is quickly becoming clear that the growing and widespread use of AI for various applications can undermine sustainability initiatives.

May 2, 2024

Shaping the Future of Digital Advertising: Insights from IAB Canada’s Enterprise Event

The recent Enterprise Event rallied the Canadian digital advertising community to tackle the industry's most pressing challenges. Held at Toronto's iconic The Great Hall, the event fostered collaborative discussion with IAB Canada members as well as panel discussions led by industry leaders.

April 17, 2024

Digital Advertising’s Sustainability Imperative: It’s Time for Action

In the fast-paced world of digital advertising, there's a rapid evolving definition behind “sustainability”. Looking through the environmental lens, one looming challenge that can't be ignored is the carbon emissions tied to advertising online.