IAB Tech Lab Releases Privacy Sandbox Use Case Analysis
Today, IAB Tech Lab, the global digital advertising technical standards-setting body, released a comprehensive analysis shedding light on the challenges associated with the industry’s adoption of Google’s Privacy Sandbox. The […]
IAB Tech Lab Releases OpenRTB 2.6 For Public Comment
OpenRTB 2.6 Provides Incremental Improvements to Support Pod Bidding for Connected TV IAB Tech Lab has released OpenRTB 2.6 – the communication protocol that enables real-time buying and selling of […]