IAB Tech Lab Releases Critical Identity Standards for the Supply Chain
Transparency continues to rule the day at IAB Tech Lab. As the industry readies for a world without third party identifiers a new critical framework has been released to lend […]
Google’s Critical Announcement Sets Path to Crack Cookieless Addressability
This week, Google announced that in late 2022, when Chrome begins to block third-party cookies, it will be operating exclusively on Privacy Sandbox’s anonymized audience cohorts. More specifically, Google will not be […]