The Future of Connected TV Advertising in Canada: Insights from IAB Canada’s Data Night
Connected TV (CTV) took center stage at IAB Canada’s Data Night Toronto featuring key players from Roku, Yahoo DSP, Corus Entertainment, Rogers Sports & Media, KINESSO, and Magnite. The event explored shifting audience behaviors, the complexities of addressable audiences, and innovations in data-driven advertising.
Key Insights from Roku’s Video-on-Demand Evolution Report 2025
The Roku Video on Demand (VOD) Evolution Report 2025 reveals critical insight into the dramatic shifts in TV streaming as well as how marketers should tune in and take advantage of these developments.
Holiday Streaming Season Kicks Off Earlier Than Expected, Says Roku
The holiday season is rapidly approaching, and with it comes a surge in advertising activity. This comes earlier than expected, and many traditional assumptions about consumer behaviour may not hold true in the ever-changing digital advertising industry. Marketers need solid facts to create a jolly experience for their customers.
Does Size Matter When it Comes to Video?
Six-second ads have proven to be extremely effective to connect with consumers across platforms like TikTok, YouTube, Pinterest, Snap and Meta properties. These short spots are able to create powerful […]