The Canadian Media Supply Chain Gets a Health Check
Highlights from the IAS H2 2020 Media Quality Report Reflecting on an unprecedented year of lockdown with significantly increased screen time generating massive volumes of ad impressions, IAS joined IAB Canada’s […]
IAB Canada Releases Updated Brand Safety & Viewability Guide
Regardless of media channel, the onus is on the advertising community at large, to maximize the benefits of the digital media supply chain while protecting the integrity of our brands […]
15 Essential Digital Marketing and Media Questions That Will be Answered at X-Series: Metrics
IAB Canada is excited to bring you X-Series: Metrics at the Ritz-Carlton Hotel in Toronto on December 4th. During the event, we’re unveiling the latest Canadian Media Usage Trends (CMUST) […]