Digital Rocks for the Canadian Back-to-School Shopper -Vividata reports
Before we turn our attention to the Holiday Shopping season, we wanted to reflect on back-to-school and how digital media is becoming the “it” channel for back-to-school shopping.
Moving Towards Media Strategy That Reflects Canada’s Cultural Diversity
According to Statistics Canada, 1 in 5 Canadians are born outside of the country, ranking Canada as the 4th highest immigration country in the world! Understanding cultural diversity within the Canadian landscape has become an important focus for brands as […]