Return on Consent
Salesforce recently released the Fifth Edition of the Connected Customer report, and the results indicate that despite the push for enhanced privacy regulations across borders, consumers are asking for experiences […]
The Next World of Content Creation
After a week steeped in creativity from Cannes, IAB Canada caught up with Katherine Scarrow, the General Manager of Globe Content Studio, the content marketing arm of The Globe and […]
Brand Distribution Through NFTs
For years, marketers have struggled to determine the actual impact of ads on consumer reach and engagement. But the verified transactional nature of NFTs could serve as an antidote. Fundamentally, […]
Does Creativity Eat the Algorithm in eCommerce?
When it comes to channel planning for eCommerce, we have a tendency to dive straight to the bottom of the funnel to move quickly towards a search, click and buy […]
IAB Releases Measurement Guidelines for In-Gaming Advertising
This week, the IAB Intrinsic In-Game Measurement Task Force, led by a joint effort between IAB, the IAB Tech Lab and the Media Rating Council (MRC), released measurement guidelines for […]
The Modern TV Advertiser – Following the Audience
On the heels of the 2021 IAB Canada Revenue Survey indicating a steep incline in video ad spending ($1.2B up 20.7%), Comcast has released an insightful report outlining “Actionable Insights […]
Privacy Back on the Scene – Federal Movement & Quebec Guidance
Just last week, on the heels of another high-profile brand finding themselves in hot water with the OPC, Minister Champaign expressed his party’s strong desire to get back to work […]
Game On! Highlights from the Canadian Gaming Summit Floor
This week, the Canadian Gaming Summit found its way back to Toronto after an over 5-year hiatus from the city. The energy and optimism amoung the crowd of over 1,000 […]
IAB Tech Lab Unveils Global Privacy Platform (GPP) to Consolidate Domestic and Global Privacy Signals for Digital Advertising
At yesterday’s State of the Nation event, we were thrilled to bring you the news that, after two years of collaboration with technical, legal and policy experts around the globe, […]
IAB Interact – Putting Things Into Perspective
IAB Europe Interact took place this week in Madrid. The flagship event packed a full agenda covering the state of online advertising in Europe. The lively discussions signalled some interesting […]