IAB Tech Lab’s First Addressability Specification – Seller Defined Audiences (SDA)
On theme for our upcoming Business of Digital “First Party Reality - The New Rules of Engagement” event on March 30, 2022, IAB Tech Lab has just released a highly anticipated new specification that […]
The Rule of 40 – CTV for Reach
Last month, IAB Canada hosted two significant events that delved into the world of “Reach”. The first was a cross-council panel discussion about the rise of audio and “theatre of […]
Minding the PET Store – Optable Talks Clean Rooms
Over the past 5 years, IAB Canada has been carefully watching the growth of DTC brands while anticipating their advanced use of digital channels due to their native understanding of […]
Supporting Reliable News Sources in a Time of Conflict
IABs across the globe have signalled a renewed focus on the importance of supporting news coverage and combatting misinformation during this tragic time of conflict. As journalists continue to report […]
Listening to the Power of Audio
IAB Canada’s Audio Planner of 2022 Event Recap Last week our IAB Canada Audio Committee hosted “The Audio Planner of 2022”. This event brought together a panel of passionate experts who […]
IAB Canada Releases the 2022 Digital for Reach Barometer Report
This week, IAB Canada released the second annual Digital for Reach Barometer Report. A buy-side study that probes priorities, topline estimated increases and declines in expenditure and captures a current […]
Brand Relevancy and Reach in a Cookieless World
In 2022, marketers will continue to be faced with the challenge of finding new ways to leverage the power of cross channel digital advertising to reach Canadians effectively and meaningfully […]
Meaningful Measurement in a Cookieless World
In 2022, marketers will continue to be faced with the challenge of finding new ways to leverage the power of cross channel digital advertising to reach Canadians effectively and meaningfully […]
Pass the Remote – Advanced TV Week is coming this July!
Everything is coming online and IAB Canada continues to add new committees to keep up with the rapid advancement of traditionally analogue media channels. Over the past few years we’ve […]
IAB Tech Lab at IAB Canada’s National Uninterrupted Town Hall Event
Part 2 of 3: A recap of the State of the Nation event submitted by IAB Canada contributor: Polina Moliboga-Fuchs At last week’s IAB Canada’s State of the Nation event, […]