IAB Canada’s National Townhall Event Uninterrupted
Part 1 of 3: A recap of the State of the Nation event submitted by IAB Canada contributor: Polina Moliboga-Fuchs Contrary to past country-wide, in-person ‘State of the Nation’ events, that […]
Come Together – State of the Nation 2020
Over the past 7 weeks we have seen our industry forge together to support one another through sharing of insights and knowledge via IAB Canada’s Community Uninterrupted series of webinars. […]
Mainstream Metrics and Multicultural Media – Digital@Dusk: Vancouver
Written by: Melody Lin With Canada being one of the most multicultural countries in the world, message diversification is more important now than ever before. IAB Canada’s Digital@Dusk event took […]
IAB Canada’s ‘Trust in the Digital Supply Chain’ 2020 Barometer Report indicates Data Integrity in the Hot Seat
The following additional areas were also probed in late January/early February, including Ad Blocking, Fee Transparency, Legally Compliant Data, Valid Traffic and legitimate Viewability metrics. Over 80% of the sample […]
Data Night: The Evolution of Data & Future Implications
When it comes to data, the only thing we really know is that it is indispensable to our industry. The future of data? Well, there’s a lot of speculation on […]
IAB Canada’s Report on Data – Digital Advertising 2.0
IAB Canada’s Data Month concluded yesterday with the annual Report on Data event which featured the CMUST Study results, an overview on Policy as a data leveler and interesting looks […]
IAB Canada Presents “Data Month” – Deep Diving into the New Frontiers of Data
IAB Canada kicks off “Data Month” in November and leading up to it, there was no shortage of content to discuss. This month we co-hosted a well-attended and lively 5 […]
New Frontiers in Digital Media – Digital@Dusk
Written by: Melody Lin When it comes to innovation, technology and data, are we asking the right questions? Digital@Dusk successfully concluded last week in Vancouver where the marketers and advertisers […]
Building Sustainability of the Supply Chain with Brand Safety
Our goal at IAB Canada continues to be centered around strengthening trust between advertisers and the digital media supply chain. With Brand Safety being top of mind in 2017, we […]
NEW MEMBER PERKS!
As we mentioned last year, IAB Canada is committed to supporting healthy discussion and education on all matters concerning online media and marketing. As part of this commitment, IAB Canada […]