Location Based Advertising Measurement Guidelines
These guidelines have been released just in time for our upcoming Business of Digital event on April 5th covering the topic of LBA. The Media Rating Council (MRC) have released […]
IAB Canada in Support of Brand Safety in Digital Advertising
Brand safety is a top priority for the supply chain and IAB Canada firmly believes that it is critical to the brand and media owner relationship to ensure that advertisements […]
IAB Canada’s Views on Digital Advertising in the Age of Fake News
The issue of fake news is larger than the obvious effects it has on the advertising eco-system. Our democratic society depends on the public’s access to quality information from trusted […]
NEW MEMBER PERKS!
As we mentioned last year, IAB Canada is committed to supporting healthy discussion and education on all matters concerning online media and marketing. As part of this commitment, IAB Canada […]
Measuring the Unmeasurable – The Unattainable Promise of Digital Media Performance Benchmarking
Every advertiser wishes they knew exactly how their online ad campaigns are performing relative to their competitors. The truth is that the very qualities that have accelerated growth of expenditure […]
Announcing New Board Members
IAB Canada is pleased to announce the addition of three new members to the Board of Directors. The Board provides leadership for carrying out the Association’s mission to provide powerful […]
Exclusive Member Benefits
IAB Canada is committed to supporting healthy discussion and education on all matters concerning online media and marketing. As part of this commitment, IAB Canada is proud to partner where […]
IAB Canada is Looking for New Board Members
IAB Canada Board Membership brings together digital marketing thought leaders to help drive growth of the digital media economy in Canada. Celebrate 20 years of Powerful Digital Leadership in Canada […]
IAB Releases New Standard Ad Unit Portfolio
The Interactive Advertising Bureau has released a complete overhaul of the IAB Standard Ad Unit Portfolio for public comment, updating its digital ad formats to adapt across screens, and to […]
Unpacking the “E” in LEAN Ads
Light Encrypted Ad Choice Supported Non-Intrusive While global stakeholders are working hard to finalize the details behind LEAN, the industry has already embraced the tenants of the four principles designed […]