Blocking 500 Million Users Is NOT Easier Than Complying With GDPR
On the launch of the GDPR on May 25th, 2018, millions of EU citizens were blocked from content by North American web properties. This headline is alarming for several reasons. […]
The Industry Needs to Walk and Chew Gum
We kicked off 2018 citing that one of our greatest challenges this year and the coming few, will be to recognize the opportunities offered through Blockchain technology while maintaining the […]
IAB Tech Lab Acquires DigiTrust – Welcome Home!
IAB Tech Lab announced yesterday that it has purchased DigiTrust, a non-for-profit adtech-focused group that has been working on establishing a standardized ID that can be shared with publishers to […]
Can you Hear Us Now? Audio Advertising on the Rise…
In 2017, IAB Canada formed a new Audio Advertising Committee. There was immediate interest and the group’s conversations are broad in topic matter. From the rapid evolution of traditional radio […]
Marketing to Kids – An Industry Response to Health Canada and B-228
IAB Canada has been working with the Canadian Advertising Coalition to support a comprehensive industry response to the legislative development of banning food and beverage advertising to children. As part […]
Getting Ahead of the GDPR – Rapid Progress in Digital Advertising
IAB Canada conducted a GDPR Privacy Workshop this month to bring members up to speed on the fast-approaching enforcement date of May 25th, 2018. Yves Schwarzbart, Head of Policy & […]
IAB Tech Lab Releases Open Measurement Software Development Kit
The IAB Tech Lab has released the first version of OM SDK for General Availability The OM SDK is a set of tools designed to seamlessly facilitate third-party viewability and […]
Lean In! IAB Canada is calling out for a working group to review and provide feedback on IAB Europe’s release of GDPR Transparency & Consent Framework
As eagerly anticipated, IAB Europe has released the draft technical specifications for its GDPR Transparency & Consent Framework (“Framework”) for public comment. The Framework was introduced in late 2017 as a cross-industry […]
Proposed Changes to PIPEDA Raise Significant Concerns to Digital Advertising in Canada
In May 2017, IAB Canada testified in front of The Standing Committee on Access to Information, Privacy and Ethics regarding proposed changes to the existing PIPEDA legislation. This week, while […]
What is the General Data Protection Regulation (GDPR)?
What is the GDPR? In a nutshell, the General Data Protection Regulation is a new European legal framework governing the use of personal data. It will replace all existing national […]