New Ad Formats set to Launch now – Are you Ready? What L.E.A.N ads mean and how implementation might impact you.
Why New Ad Formats? The rise of ad blockers meant that the supply chain had a glaring problem. And it did. Consumers were blocking ads for a variety of reasons, […]
TAG Study shows an 83% Reduction in Invalid Traffic
TAG ended 2017 on a major high by releasing a benchmarking study that found that TAG Certified channels have a measured IVT rate of 1.48% across video and display inventory […]
Combating Fraud with Ads.txt
The mission of the Authorized Digital Sellers (ads.txt) project is to increase transparency in the programmatic advertising ecosystem. The program is a simple, flexible and secure method that publishers and […]
An Update on Brand Safety
Brand Safety continues to be top of mind for advertisers as they continue to work on mitigating risk of brand exposure to inappropriate content online. IAB Canada developed a workshop […]
IAB Canada Welcomes Laura Ferron to Head up Councils & Committees
IAB Canada is thrilled to announce Laura Ferron’s appointment to Senior Director, Councils and Committees at IAB Canada. Laura has over 8 years of industry experience having spent six years […]
2018 – The Year of Adoption
After attending the 2018 Annual Leadership Meeting in California last week, it was clear that all stakeholders in the digital advertising landscape have their work cut out for them. Traditional […]
GDPR – Countdown to Compliance – Are you Ready?
The fast-approaching General Data Protection Regulation (GDPR) has been on our radar since 2016 but the enforcement date of May 25, 2018 is fast approaching. The implications of the international […]
TAG’s 2017 Report Indicates that Ad-Supported Online Piracy’s Days are Numbered
TAG, Trustworthy Accountability Group released a report this week (October 6’17) – the new EY Digital Piracy study – indicating that the industry’s efforts to combat ad-supported online piracy effectively reduced the […]
Ads.txt Adoption Update
The September 14th Ad Ops Insider post provides a great overview and update on Ads.txt adoption – From a local market stand point there are 70 Canadian pure plays set […]
IAB’s Reaction to Apple’s Launch of Intelligent Tracking Prevention on Safari Fall 2017
Apple announced last week that although cookies will continue to operate on users’ Safari browsers , Apple will purge all their data after 24 hours as opposed to the 30-day […]