Postcards from State of the Nation 2025
State of the Nation 2025 in Toronto was more than just a conference; it was a real-time glimpse into the future of Canadian digital advertising. Here’s a look at the pivotal conversations and insider insights.
IAB Tech Lab Launches Containerization Project
The IAB Tech Lab has launched a new global initiative aimed at modernizing the infrastructure behind programmatic advertising. The Containerization Project is designed to tackle growing complexity in the supply chain and create a more efficient and scalable framework for real-time bidding (RTB).
IAB Tech Lab invites Canadian Digital Stakeholders to Shape AI’s Use of Online Content
As AI transforms the way people discover and consume information, it is also changing how publisher and brand content appears online.
Time to Lead: Why Canada Must Claim Its Place in the Digital Media Future
Canada’s digital media industry has evolved from early experimentation to a vital pillar of our economy.
The Citizen-Consumer Mindset: Why Values, Trust, and Price All Matter Now
At a time when economic anxiety runs high and public trust runs low, consumer behaviour is evolving in ways that are deeply emotional, values-driven, and—increasingly—political.
Signals from Europe: What Canada Can Learn from Multi-Markets in Motion
At Interact 2025 in Brussels last week, it became clear that European stakeholders are using creativity, AI, and collaborative frameworks not just to adapt to change, but to shape it. For Canadian marketers, policymakers, and media partners, there’s real value in watching how Europe is moving.
Putting Creators at the Center of Your Marketing Strategy
In the past year, the creator economy has leapt into the mainstream. Influencer marketing budgets are on track to grow by 14 percent in 2025, pushing total spend above $9 billion.
The Deadline Approaches – It’s Time to Repeal the DST
Ahead of the June 30th payment deadline, IAB Canada is making a final appeal to the federal government to repeal the Digital Services Tax (DST) – or at a minimum, remove its retroactive application to January 1st, 2022.
Shaping Canada’s Digital Future – Lessons Learned from the IAPP Conference 2025
IAB Canada was thrilled to participate in the IAPP’s 25th Anniversary Conference this week in Toronto. As Canada faces rising global competition, fast-moving AI innovation, and increasing privacy risks, public and private sector leaders are being called to respond with practical, forward-looking solutions.
A Visual Guide to Get Started with Retail Media
IAB Canada has published a new visual explainer that helps advertisers quickly navigate the fundamentals of Retail Media.