Ads.txt Adoption Update
The September 14th Ad Ops Insider post provides a great overview and update on Ads.txt adoption – From a local market stand point there are 70 Canadian pure plays set […]
IAB’s Reaction to Apple’s Launch of Intelligent Tracking Prevention on Safari Fall 2017
Apple announced last week that although cookies will continue to operate on users’ Safari browsers , Apple will purge all their data after 24 hours as opposed to the 30-day […]
IAB Canada releases 2016-17 Internet Advertising Revenue Report
2016 Internet Ad Revenue grows sharply by 19% to $5.5 billion. Mobile continues to drive the Internet’s expansion, surging 57% to $2.5 billion, now almost 1-in-2 of all Internet ad […]
Announced Changes in Safari Browser and their Impact on Ads – Notes from the IAB Tech Lab
IAB Tech Lab has prepared the following preliminary commentary on the developments from last week’s Apple Worldwide Develops Conference in San Jose. We will be discussing this within our councils […]
IAB Canada Appearance at House of Commons Regarding PIPEDA
IAB Canada was honoured to represent its members at the House of Common’s Standing Committee on Access to Information, Privacy and Ethics. On Tuesday May 30th, Sonia Carreno, President of […]
Canadian Federal Government Suspends CASL Private Right of Action
We received a very positive Canada’s Anti-Spam Legislation (CASL) update from the Canadian Federal government this week. It was announced that the private right to action under CASL that was […]
IAB Canada Appoints New Co-Chairs, Expanding to Western Canada
IAB Canada is pleased to announce the appointment of two new co-chairs for the Western Canada market. Effective immediately, Michelle Cunningham, Senior Manager, Enterprise Client Development & Programmatic Media at […]
Building Sustainability of the Supply Chain with Brand Safety
Our goal at IAB Canada continues to be centered around strengthening trust between advertisers and the digital media supply chain. With Brand Safety being top of mind in 2017, we […]
Privacy – A Checklist of Privacy Regulatory Authority Expectations
IAB Canada recently held a Privacy for Publishers workshop covering off the latest developments in privacy legislation in Canada. There was a lengthy discussion about responsibilities around personal information as […]
Location Based Advertising Measurement Guidelines
These guidelines have been released just in time for our upcoming Business of Digital event on April 5th covering the topic of LBA. The Media Rating Council (MRC) have released […]