Unpacking the “E” in LEAN Ads
Light Encrypted Ad Choice Supported Non-Intrusive While global stakeholders are working hard to finalize the details behind LEAN, the industry has already embraced the tenants of the four principles designed […]
Speaker Callout for The 4th Annual 2016 Metrics Conference – Toronto – December 1, 2016
Attention all speakers – We’re looking for three 30 minute presentations for this years Metrics Conference. Below are all the details. If you think you have something that fits the […]
Below The Fold – Quarter 1 – 2016
2016 has been off to an exciting start and as we head into spring and summer we’re happy to provide some updates on IAB Canada Activities. Click below to download […]
New Transparency Calculator for Programmatic Buying Released by IAB
On the heels of the IAB Canada Programmatic Live event in Toronto that attracted hundreds of programmatic buyers and sellers yesterday, this morning IAB released a tool to help calculate […]
EDAA Summit – European Insights on the Self-Regulatory AdChoices Program
EDAA kicked off its inaugural summit last week in Brussels. The event brought together over 150 industry stakeholders including program participants, global association representatives and industry regulators. The full-day agenda covered […]
Progress on Ad Blocking Through IAB Global Initiatives
The global online advertising community is committed to improving the overall consumer experience online and is making serious progress in its efforts. In late 2015, IAB Canada announced the development […]
Independent Research Estimates Cost of Ad Fraud, Infringed Content & Malvertising in the U.S.
A new study conducted by IAB and EY shows that fraudulent impressions, infringed content, and malvertising costs the U.S. digital marketing, advertising, and media industry $8.2 billion annually. While the […]
In Response to Ad Blocking – IAB Tech Labs Introduces the LEAN Ads Program
We messed up. As technologists, tasked with delivering content and services to users, we lost track of the user experience. Twenty years ago we saw an explosion of websites, built […]
IAB Canada Adds New Courses this Fall – A New Standard in Education
IAB Canada is thrilled to announce the launch of its new training format with the introduction of two new courses coming this fall. Advanced Programmatic for Buyers and Sellers and […]
New CASL Guidelines Released
Canadian Radio-Television and Telecommunications Commission (CRTC) has just released new Guidance on the use of implied consent under Canada’s Anti-Spam Legislation (CASL). Under CASL, consent (either express or implied) is […]