IAB Tech Lab Expands OpenRTB with Extended Content Identifiers
IAB Tech Lab has announced a significant update to OpenRTB, introducing Extended Content Identifiers (ECI) to enhance transparency and efficiency in programmatic advertising.
IAB Canada Reflection on Trump Tariffs Impact to Canadian Digital Advertising
As Trump’s tariffs drive up costs and strain budgets, the Canadian digital advertising industry must adapt, innovate, and assert its vital role in sustaining businesses and economic growth.
IAB Tech Lab Moves to Advance Secure Matching & Measurement for Data Clean Rooms
IAB Tech Lab’s latest initiatives focus on establishing interoperable standards that enable secure, privacy-preserving data collaboration within clean rooms.
What CMOs Need to Know – Notes from the IAB ALM Insights Vault
At IAB ALM last week, IAB’s VP, Measurement, Addressability & Data Center Angelina Eng sat with Randy Browning, President of Night Market.
It Starts Here – Key Takeaways from the Agenda-Setting IAB ALM 2025 for Canada
The digital media landscape is evolving at a breakneck pace, and if one thing is clear, it’s that staying open—to innovation, competition, and consumer needs—is critical for long-term success. The […]
IAB Canada Kicks Off 2025 with Exciting New Episodes of the Business of Digital Podcast Featuring Environics Analytics and Yahoo
2025: The Year of Now – Advancing Identity Solutions and Digital Advertising in Canada; 2025: The Year of Connected TV—Insights from Yahoo’s Jon Finnie
Pulse on Policy – What Trump’s Tariffs Could Mean for Canada, A Refresher to Bill C-76
Policy Updates on: What Trump’s Tariffs Could Mean for Canada; A Refresher to Bill C-76.
Looking Ahead – What 2025 Brings
The digital advertising industry is on the brink of transformative change in 2025, fueled by advancements in artificial intelligence, automation, and a heightened focus on privacy compliance.
CES 2025: Ushering in the age of hyper-personalization IAB Canada’s Sonia Carreno
This article, originally published in Campaign Magazine, features IAB Canada’s Sonia Carreno as she shares some of her marketing-related takeaways from this year’s Consumer Electronics Show.
The Last Thing SMEs Need Now is the DST
IAB Canada had the privilege of taking part in a closed-door roundtable hosted by StartUp Canada. We heard from several founders of Small and Medium Sized Enterprises (SMEs) about how they are affected by the Digital Service Tax (DST).