IAB Canada Launches its Diversity & Inclusion Charter
Last year, IAB Canada announced its intention to do more to promote a diverse and inclusive digital media advertising industry in Canada. We took a strong position on industry taxonomy […]
Information and Privacy Commissioner of Ontario Announces Four Strategic Priorities
Today, the Information and Privacy Commissioner of Ontario (IPC) announced the four strategic priorities that will guide their efforts for 2021 through to 2025. The identification of these goals came out of […]
Exploring Weibo and its Access to Chinese Canadians
At this week’s Community Uninterrupted webinar we were joined by AV Communications (AVC), a Canadian marketing agency that specializes in multicultural marketing, to walk us through the “Twitter-like” App for Chinese Canadians – Weibo. With a strong Chinese […]
IAB Canada Research in Action
A Brief Overview of Valuable Research and What to Expect In 2021 IAB Canada continues to work on delivering critical Canadian research reporting to the marketplace. In addition to our proprietary research studies, member organizations are […]
A Signal-Based Approach to Support Opt-Out Privacy in Canada
Progress on Global Privacy Platform / TCF Canada IAB Canada efforts to prepare the industry for rapid developments in the global privacy landscape continue to move forward. Policies that will […]
Connecting without Cookies – A Conversation on the Future state of Meaningful Customer Engagement
As we prepare for a world without third-party cookies, advertisers are turning their focus to new ways to make impactful connections between customers and their brands. At this week’s Community Uninterrupted webinar, IAB Canada welcomed an esteemed group of […]
IAB Tech Lab Deals Another Blow to Ad Fraud
IAB Tech Lab released another critical development as an important step towards eliminating malvertising and securing a brand safe digital media supply chain. The creation of buy-side transparency specifications enables […]
IAB Canada Releases “Guide to Modernized Contextual Advertising”
As a second installment of the “Moving Towards Cookie Independence” series, the Guide to Modernized Contextual Advertising covers critical developments in the area of AI and machine learning that are contributing to […]
Marketing to Kids in 2021 and Beyond: A Post-Pandemic Media Plan
This week IAB Canada was joined by Jarrod Walczer, Strategic Insights Manager NA from SuperAwesome who walked us through their latest 2021 Kids Trends, Research and Insights Report With Canadian kids spending more time on screens, across multiple […]
IAB Canada Releases Updated Brand Safety & Viewability Guide
Regardless of media channel, the onus is on the advertising community at large, to maximize the benefits of the digital media supply chain while protecting the integrity of our brands […]