We Chat about WeChat
IAB Canada has been building up its multicultural media awareness efforts over the past few years. The Canadian audience consists of rich cultural diversity and it is increasingly important for […]
IAB Canada’s “Guide to Consent Management Platforms” Released
IAB Canada is thrilled to announce the release of our Guide to Consent Management Platforms (CMPs). CMPs are an essential tool that allows publishers and brands to communicate their privacy practices more openly, while giving […]
IAB Canada News about our News
In early 2020, IAB Canada shifted its entire communication strategy to serve the industry through the creation of our weekly Our Community Uninterrupted newsletter. We focused on providing our subscribers with rich content and access […]
Privacy Update – CPPA, TCF Canada, Global Privacy Framework and Ongoing Discussions
Current Status of CPPA – Letter to Government Urging Movement on Bill C-11 With the proposed Bill C-11 – otherwise known as the CPPA – industry is preparing for an amended privacy legislation […]
AI Gets Real – IABs Internationally Crack Use Cases and the Future of Machine Learning
As the industry moves towards the era of privacy-first data, the engine that will drive the future of digital advertising will be the implementation of AI and machine learning. With first party […]
The Realities of Future-Proofing – Investing in Cookie Independence
This week’s IAB Annual Leadership Summit covered a tremendous amount of ground. Aside from the multi-faceted discussions around solving for third party cookies, there was a pointed focus on the readiness of […]
IAB Tech Lab Releases Critical Outputs for the Cookieless Future
One year after IAB announced the formal kick-off of Project Rearc, a global collaborative initiative involving the world’s top industry thought leadership from all stakeholder groups, there has been significant […]
Google’s Critical Announcement Sets Path to Crack Cookieless Addressability
This week, Google announced that in late 2022, when Chrome begins to block third-party cookies, it will be operating exclusively on Privacy Sandbox’s anonymized audience cohorts. More specifically, Google will not be […]
IAB Canada’s Made in Canada Sessions in Review
This week, IAB Canada kicked off the Business of Digital: Thought Leaders in Session series with a subject that is top of mind in Canada and abroad, investing in domestic media. The two-day event entitled “Made in Canada” covered […]
Grocery Clicks and Collects on eCommerce in Canada
According to a recent study by IAB Canada Member Time + Space Media, the online grocery shopper is here to stay. In “The Rise of the Omnichannel Grocer Shopper” they not only explore the […]