IAB Canada’s Annual Salary Survey Participation Call-Out
Over the last few years, we have seen significant changes and challenges when it comes to attracting and retaining skilled digital marketing professionals. As we continue to prioritize supporting talent […]
IAB Tech Lab Releases Product Taxonomy 2.0
As the industry continues to invest in brand safety and refined contextual advertising solutions, the updated taxonomy delivered by IAB Tech Lab this week could not have come at a […]
IAB Canada Launches 10th Annual Benchmarking Study Assessing Digital Sales Performance in Canada
Since 2014, IAB Canada has been conducting an invaluable piece of research to assist top Canadian digital media sellers in benchmarking their performance with the buy-side. Over the years, this […]
How Attention Applies to DOOH
Earlier this summer, IAB Canada’s DOOH Committee had a panel discussion that addressed how DOOH can be used as a video/TV audience extension, how brand and performance marketing might be […]
Nailing Sustainability – IAB Tech Lab Releases a Playbook for Programmatic
Following IAB Tech Lab’s formation of a committee focusing on producing guidance and tools to address industry’s efforts to reduce carbon impact on the programmatic supply chain in January, the […]
IAB Canada Releases Influencer Barometer Report
IAB Canada’s Branded Content and Social Media Committee discussed a general lack of visibility on the level of investment taking place in Influencer Marketing in Canada. In June 2023, IAB Canada […]
How Marketers Can Leverage the Smarts in Smart TVs to Reach Audiences
Everyone is talking about CTV. As inventory ramps up in Canada, advertisers are looking to better understand the opportunities. IAB Canada reached out to Derek Fung, Sales Manager at Samsung […]
IAB Canada Releases the 2023 Diversity, Equity, and Inclusion Barometer Report
Since 2021, IAB Canada has celebrated the signatories of the Diversity-and-Inclusion Charter, a momentous document that highlights the industry’s commitment to DEI efforts. The Diversity, Equity, and Inclusion Barometer Report […]
IAB Canada Summer Status – “We’re Going to Need a Bigger Boat”
Summer is here and while this usually signals a slowdown for our members and an opportunity to take a breather, several issues have our industry forced to have both hands […]
How Barbie Went From A Fashion Doll to A Doll of Purpose – A Cannes Lions Recap
Sonia Carreno, President of IAB Canada and member of the Cannes Young Lion Advisory Board was on the ground at the Cannes Lions 70th Festival of Creativity. ICYMI – here’s […]