Bill C-27 – IAB Canada Submits Formal Response to INDU as Bill Approaches Passing
This week IAB Canada submitted official feedback to the Standing Committee on Industry and Technology (INDU) who are currently reviewing the proposed Bill C-27 – an Act to govern both […]
Exploring the Ever-Evolving Meaning of Luxury for Today’s Consumers
As we prepare for the upcoming Report on Data event on November 29th in Toronto, IAB Canada and our community are all about data that helps discover opportunities in the […]
IAB Canada – Privacy Update
Federal Legislation – Bill C-27 Bill C-27 is officially agenda item number one for the Standing Committee on Industry and Technology (INDU). The Committee who will eventually vote on the […]
2023 Report on Data for an Informed Industry
Every year, the IAB Canada community comes together to celebrate the end of the year at our Report on Data Event. Like every good annual celebration, this event has well-established […]
Macro Industry Trends – Notes from the IAB Global Summit
Last week, IAB leadership from over 15 countries gathered to discuss the state of the digital marketing industry and the global impact of regulations, rapid advancements in AI and fundamental […]
Doing Business on CTV
IAB Canada continues to track the B2B market as trends emerge that are forcing marketers to rethink the usual tools of the trade to reach these elusive audiences. Given the […]
Privacy Centric Addressability – Seller Defined Audiences
As the industry continues to move towards cookie independence, global solutions are being released to meet the challenges faced by all stakeholders in an effort to connect with audiences in […]
How Responsible Media is Transforming Canada’s Advertising Landscape with The Globe and Mail
Following The Globe and Mail’s webinar on a topic that is one everyone’s mind, IAB Canada sat down to delve deeper into Responsible Media to understand more about what it […]
Bill C-27 is Back in the House
Canada’s Digital Charter (Bill C-27) made its way back onto the order paper last week at the Standing Committee on Industry and Technology (INDU). This important legislation has been top […]
Checking Out the Retail Media Aisle – IAB Canada’s Powering Purchase Event Recap
This week IAB Canada celebrated Retail Media (RM) with its annual conference dedicated to the explosive growth of the channel in Canada and around the world. With some of the […]