IAB Canada Releases the 2022 Digital for Reach Barometer Report
This week, IAB Canada released the second annual Digital for Reach Barometer Report. A buy-side study that probes priorities, topline estimated increases and declines in expenditure and captures a current […]
Brand Relevancy and Reach in a Cookieless World
In 2022, marketers will continue to be faced with the challenge of finding new ways to leverage the power of cross channel digital advertising to reach Canadians effectively and meaningfully […]
The Privacy Long Game – Sustainable Solutions for Building Consumer Trust
Practically every session at IAB’s three-day Annual Leadership Meeting touched on how our industry must find the means to move forward in a truly privacy-first way. The strong sentiment seems […]
The Great Measurement Debate @ ALM
The IAB Annual Leadership meeting was in full swing this week with hundreds of industry stakeholders listening attentively to the state of digital media live from New York. This year’s […]
IAB Release: 2022 State of Data Report
IAB has released its fifth annual report on the state of data and measurement with input from over 200 industry leaders across brands, agencies, publishers, ad tech, and data companies. On […]
Meaningful Measurement in a Cookieless World
In 2022, marketers will continue to be faced with the challenge of finding new ways to leverage the power of cross channel digital advertising to reach Canadians effectively and meaningfully […]
The Heart of Privacy Innovation Beats Strong
As we review the recently released details behind the APD ruling on the IAB Europe TCF framework, we are collectively learning a great deal about the contours of the law […]
Industry Responds to Shifting Gears on Cookie Independence
Google’s announcement on January 26, 2022, has the online ad industry sitting up straight and shifting gears once again. As news that FLoC would no longer be taking flight, stakeholders […]
#RealTalk – Finding your Brand’s Voice in 280 Characters or Less
As the world becomes increasingly complex, so do the conversations brands are finding themselves in across social platforms. This week we welcomed Jamie Michaels, Head of Brand Strategy Canada at […]
The Big Gamification in Canada
IAB Canada hosted a Business of Digital Marketing to Gamers event on January 20, 2022, taking in solid insights about the Canadian gamer landscape and its enormous potential for sweet-spot engagement across […]