Resolve for Privacy Reform in 2022
As we head into the holiday season, privacy legislators are working double-time to pass stringent legislation with a goal of increased transparency and consumer control. Since September’s passing of Bill- 64, the new privacy legislation for la […]
Rogers With the Home Field Advantage
Data month continues at IAB Canada and as we prepare for our Report on Data event on November 30th, we have been connecting with some of our valued members to […]
Developing a Framework for Ethical AI in Advertising
IAB Canada has noted an increased interest in the implications of AI in advertising and the ripple effect of the specific GDPR AI regulations that have made their way across […]
The Future is Bright – A Snapshot of the DOOH Opportunity
Digital out of Home (DOOH) is on a major growth trajectory and the future is bright as we head into 2022. So much work has gone on in this space […]
Points on Predictive Loyalty
Data month continues at IAB Canada and as we prepare for our Report on Data event on November 30th, we have been connecting with some of our valued members to […]
Navigating the Ocean of Data
Thoughts from the IAB Canada Community It’s Data Season at IAB Canada and we are in the final stages of assembling a stellar cast of industry experts to join us […]
The Net on Net Zero Carbon Media
As 2021 draws to a close, IAB Canada is looking forward and preparing for the coming year by conducting stakeholder discussions and evaluating the current state of the global supply […]
Who’s Paying (for) Attention?
It’s Data Season at IAB Canada. As we prepare for our Report on Data event on November 30th, we will be covering off all angles of the subject by exploring […]
IAB Canada Gold Standard & Better Ads
Earlier this week, the Coalition for Better Ads (CBA) announced that it has developed a Better Ads Standard for mobile apps to expand its efforts to improve the online ad experience for […]
Planning for Supply Chain Shortages
One week after Finance Minister Chrystia Freeland said she is concerned about the challenges facing global supply chains and how it would affect Canada, RSM, a leading global provider of audit, […]