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Tag: connected tv

Understanding Canada’s Evolving CTV Landscape 

Canada’s Digital Out of Home (DOOH) market continues to expand, driven by rising programmatic adoption, creative innovation, and growing cross-channel collaboration.
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The Future of Connected TV Advertising in Canada: Insights from IAB Canada’s Data Night

Connected TV (CTV) took center stage at IAB Canada’s Data Night Toronto featuring key players from Roku, Yahoo DSP, Corus Entertainment, Rogers Sports & Media, KINESSO, and Magnite. The event explored shifting audience behaviors, the complexities of addressable audiences, and innovations in data-driven advertising.
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CES 2025: Ushering in the age of hyper-personalization IAB Canada’s Sonia Carreno

This article, originally published in Campaign Magazine, features IAB Canada’s Sonia Carreno as she shares some of her marketing-related takeaways from this year's Consumer Electronics Show.
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IAB Tech Lab Releases Ad Creative ID Framework to Improve Connected TV Advertising Experience for Consumers and Brands  

IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the Ad Creative ID Framework (ACIF). This framework supports the use of registered creative IDs that persist in cross-platform digital video delivery, in particular Connected TV (CTV) environments.
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Doing Business on CTV

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Industry in Sessions – Notes from On-the-Ground

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IAB Canada Briefing – Connected TV in Canada

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How Marketers Can Leverage the Smarts in Smart TVs to Reach Audiences

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CTV Should be on Everyone’s List in 2023

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Go Canada – The Future of Television

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