The Picture is Clear with ACR Technology
The number of Smart TVs in Canadian households is rapidly growing, and the amount of TV viewership data potentially available via automatic content recognition (ACR) has risen accordingly. True to its […]
IAB Interact – Putting Things Into Perspective
IAB Europe Interact took place this week in Madrid. The flagship event packed a full agenda covering the state of online advertising in Europe. The lively discussions signalled some interesting […]
Betting on Advertiser Ad Bingeing – Netflix Ads
The foundations of SVOD are starting to crack as we watch the activities unfolding at Netflix with great interest. Heartened by their historically sound strategic moves, IAB Canada welcomes the […]
The New Order of the CTV Supply Chain Authorize. Authenticate. Verify.
As media dollars in North America begin to shift to Connected TV, securing the CTV supply chain has become top of mind. The Tech Lab has already extended several of […]
Digital Reach Gets a Makeover
This week’s Business of Digital “Digital for Reach” event left the Canadian online advertising community with a lot to think about and to celebrate. While the industry works against the […]