Weak Signals, Strong Consequences: Why Programmatic Needs a Reset
In late 2024, IAB Canada identified a brewing issue in the digital advertising ecosystem—one that’s quietly impacting campaign performance, publisher monetization, and buyer accountability: signal strength.
IAB Canada Kicks Off 2025 with Exciting New Episodes of the Business of Digital Podcast Featuring Environics Analytics and Yahoo
2025: The Year of Now – Advancing Identity Solutions and Digital Advertising in Canada; 2025: The Year of Connected TV—Insights from Yahoo’s Jon Finnie
Data Night Toronto Insights – The Industry Unfazed
As the fate of third-party cookies remains uncertain, digital advertisers are getting creative. During a recent IAB Canada Data Night panel discussion, industry leaders shared how unfazed they are by cookie uncertainty.
Data Night Toronto Insights – The Industry Continues to Adapt and Innovate towards Cookie Independence
In a recent IAB Canada Data Night panel discussion moderated by Kelly Ruston, Director, Legal Counsel for Index Exchange, industry leaders shared insights on how the advertising landscape is evolving towards cookie independence.
Data Night Toronto Insights – What’s Next for Google & the Cookie Phase-Out?
In a lively fireside chat during IAB Canada’s Data Night Toronto: New Frontiers of Addressability, Sonia Carreno, President of IAB Canada and Trevor Cresswell Strategic Partner Manager, Industry Relations at Google, dug into one of the most talked about topics in digital advertising: the future of addressability in a world of diminished but lingering third-party cookies.
Tracking Trends from DMEXCO 2024
This week almost 30,000 digital advertising professionals made their way to DMEXCO, one of the world’s largest online advertising and marketing conferences in Cologne, Germany organized by BVDW (IAB affiliate in Germany) and several presenting partners including IAB Europe.
The Cookie Lives On
Google has made a dramatic U-turn on its plan to phase out third-party cookies. Instead of eliminating 3rd-party cookies, they have decided to introduce a new Chrome feature designed to give users more control over their browsing and privacy settings.
Exclusive Insights from State of the Nation 2024 – Sandbox Testing
The recent IAB Canada’s State of the Nation 2024 event in Toronto took on a critical issue in the advertising industry – the phase-out of third-party cookies by Google Chrome, slated for Q1 2025.
Exclusive Insights from State of the Nation 2024 Toronto – WTF Do We Do Now?
The future of digital advertising is centered around privacy. As third-party cookies eventually crumble, panelists at IAB Canada’s State of the Nation event in Toronto explored actionable tactics for maintaining effective audience targeting while upholding evolving privacy standards.
IAB Tech Lab Releases Essential ID Solutions Guide
Google may have hit the snooze button on phasing out third-party cookies, but the digital ad world isn’t hitting pause. Case in point: the IAB Tech Lab’s Rearc Addressability and PETs Working Group just dropped the ID Solutions Guidance.